Bag and small leather goods design spring summer 20-21 collection
As a bag and accessories designer for various brands, I try to bring a unique blend of commercial insight and creative flair, ensuring that each collection resonates with the brand’s clientele while staying attuned to current trends. Understanding the importance of connecting with customers on a personal level, in this case, the design focuses on creating fun, engaging designs that evoke a sense of nostalgia, particularly memories of carefree summer days from childhood.
This playful approach is reflected in every aspect of the design process, from the careful selection of materials and colors to the meticulous attention to detail. Each handbag is crafted to evoke a sense of joy and connection. The choice of vibrant colors, whimsical patterns, and thoughtful details ensures that these pieces stand out in the market, offering a refreshing blend of style and sentimentality.
By tapping into the emotional resonance of summer memories, the designer creates handbags that are not just accessories but also experiences, inviting users to reconnect with the simple pleasures of the past. This innovative approach has resulted in collections that are both commercially successful and deeply meaningful to customers.