The collection development process begins with a deep understanding of project objectives. Mood boards and visual references are developed to capture both the essence of the brand and relevant industry trends.
Initial design concepts are sketched to translate abstract ideas into tangible visuals. A detailed design brief is created, integrating brand needs, market positioning and target demographics to ensure a strategic and creative foundation.
Material and color selections are made with attention to brand alignment and technical suitability. Prototypes or samples are produced in collaboration with model makers and technicians, with a focus on refining fit, form, and function.
Designs are adjusted based on feedback gathered through prototype testing. This iterative process leads to the creation of detailed technical drawings and specifications that meet all manufacturing and quality standards.
The goal is to develop collections that align with brand identity while maintaining coherence across existing product lines. Close collaboration with manufacturers ensures faithful execution of designs and rigorous quality control throughout production.
The entire process is approached with precision and collaboration, turning creative visions into reality through a structured and adaptable methodology.